NAMEZERO.COM™ Introduces Domain Appraisal Center

Accurate and Reliable Domain Appraisal Solution Key to Growth in Resale Domain Market

Los Gatos, CA.- March 21, 2001 - Namezero.com (www.namezero.com), a leading provider of domain name services, today announced the introduction of its Domain Appraisal Center, designed to provide low-cost, reliable domain name appraisals for both existing Namezero members and new customers. Through the Domain Appraisal Center, customers can have domains evaluated for marketability and potential resale value by leading industry experts.

"Domain names have become valuable assets – in some cases, selling for millions of dollars," said Bruce Keiser, President, and CEO Namezero. " Buyers and sellers need to have reliable and accurate market data to help determine fair market value. As the world's leading purchaser of domain names, Namezero has developed significant expertise in this resale market, and we are looking forward to sharing our knowledge through our new Domain Appraisal Center."

Namezero Introduces Domain Appraisal Center

Namezero's Domain Appraisal Service provides two solutions for customers interested in selling or buying a domain name. The first solution is a basic, economically priced appraisal service offering that allows sellers to have their domains evaluated for resale price. The second is a premium service that offers a more comprehensive examination of the name, complete with a certificate of authenticity that has been verified by industry experts. Potential buyers can also use these services to “shop around” and research fair market prices.

Both services evaluate the domains on a range of criteria including marketability, brand recognition, development value, search engine popularity, traffic and revenue. The domain name suffix, dot-com, dot-net, or dot-org, is also a leading factor when determining the market value of the name. Within five days of submission, a final analysis of the value of the domain name is e-mailed to the customer.

"Namezero's new appraisal services allow the company to apply its experience to the resale domain market, which will become the next area of explosive growth in the domain services arena," said Raimundo Archibold, Vice President, JP Morgan. "As names continue to come up for renewal, and as registration prices continue to drop, appraisal offerings such as Namezero's will have increasing appeal, and will become a significant source of revenue in the domain services arena."

About Namezero.com

With a community of more than 1.5 million registered members, Namezero is a leading provider of domain names and services for small businesses and individuals seeking to establish a permanent, personalized identity on the Web. Namezero's free and Premium domain packages provide a powerful Web-based communications platform for its growing community, and offer the best value in the marketplace. Through its domain registration, personalized e-mail, unlimited URL forwarding, and transfer capabilities, Namezero provides members with optimal control and functionality of their Web presence. In addition, Namezero works with VeriSign, Bigstep.com, Critical Path, InfoSpace, L90 and other leading Internet companies to offer a wide range of value-added services and resources, including website building and hosting, personal publishing, centralized communications, content aggregation, and more. Founded in 1999, Namezero is privately held, and backed by leading venture capital firms including WaldenVC, Whitman Capital, Arcadian Venture Partners and strategic corporate investors. For more information, please visit www.namezero.com.

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