NAMEZERO.COM™ CHOOSES HYPELAB™ FOR NEXT-PHASE PR PROGRAM

Leading Provider of Free .com Domain Names, E-mail and Identity Management Services Taps Interactive PR Firm

Silicon Valley, CA.- October 5, 2000 - hypelab (www.hypelab.com), an interactive PR services firm providing Internet-related companies with consulting and public relations programs, announced today that it has been named PR firm of record for Namezero.com (www.namezero.com), the world's leading provider of free .com domain names, e-mail, and identity management services. Namezero selected hypelab for the firm's strategic consumer and B2B Internet category experience; cutting-edge, multi-channel capabilities and 100% web-based work platform, which allows for a higher degree of client/team integration and faster program execution.

"We selected hypelab because we felt it was time to partner more tightly with an innovative, leading-edge firm with focused expertise in our space and the ability to move as fast as we do, " said Sarah Scharf, Namezero vice president of marketing. "hypelab's practical perspective and work style is more like Namezero's than the typical technology PR firm. Their high-level web brand experience, advanced tools, speed of turnaround and overall strategic thinking were exactly what we were looking for."

"Namezero has over a million members and they're adding thousands per day through word of mouth in a market where competitors are spending multi-millions in advertising to keep up," said hypelab CEO, Andy Getsey. "They've got top management, a balanced consumer and B2B strategy, plus high-quality investors and partners - there are a lot of great stories to tell, and lots of channels of activity open to us. We're excited to team up with Namezero for the next phase of their PR program."

About Namezero.com

Founded in April 1999, Namezero.com is a private, venture backed Silicon Valley company that is changing the way people and businesses establish an online identity and customize their Internet experience. With over 900,000 registered members, the revolutionary Namezero Passport(tm) service provides individuals and small businesses with a free .com domain name, domain name POP and Web e-mail (you@yourname.com) account, domain hosting and patent pending Namezero technology that enables a Web experience unlike any other. Imagine a single place on the internet - at your .com domain name - where you can create and combine all of your favorite Web pages, content, features and services that you can access and share with your friends, family, customers or the world anytime, anywhere from any computer with Internet access. Namezero is backed by leading venture capital firms including WaldenVC, Whitman Capital, and Arcadian Venture Partners. For more information please visit www.namezero.com).

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