Your Keywords Represent Your Internet Identity

This page has information on:

What is a Keyword
Selecting Keywords
Keyword Review

Selecting a unique Keyword is essential to providing a positive Internet navigation experience. Keywords should represent one's distinct identity — company, brand or product names or slogans that provide users with easy-to-use, easy to remember names.

Keywords are consumer-friendly names that allow users to type the name of a company or brand into the Microsoft Internet Explorer browser and go directly to any content deep within your Web site. Keywords can be subscribed in your local market, language and character set, providing a truly global naming solution for navigating the Net.

Keywords are a natural complement to a domain name that help hide the complex technology of the Internet and simplify navigation to your Web site through natural and native language terms.

It may also be helpful for you to understand some of the misperceptions about Keywords:

Basic Keywords are ideal for small businesses and individuals who want to provide another way for users to reach their site and tailor their online identities to local markets.

The annual subscription fee for a Basic Keyword is found on the registration pages.

Keywords Plus are perfect for companies who want to reinforce their brands online, provide a good user experience and receive value added global identity management services. Keyword review and approval is required to complete all Keywords Plus sales.

The annual subscription fee for a Keywords Plus is found on the registration pages.

Features and Functionality	Basic Keywords	Keywords Plus
Direct navigation via the IE Browser to any content deep within your site	X	X
Keyword Window at the top of the page	X
Prominent placement in MSN Search		X
Pre-approved Keyword suggestions		X
UDDI submission — universal directory for e-commerce and other Web services	"Submitted" status	"Reviewed" status
Annual Registration fees <insert Rr prices here>	<insert>**	<insert>**
One-time Keyword review * fee <insert Rr price here>	N/A	<insert>**

*Keyword Review is a powerful service to ensure that all high traffic names provide a good user experience, deter cyber-squatting and maintain the high integrity of the Keyword system. One's asserted rights to a name, name uniqueness and a user's likely expectation are considered. Note: The Keyword Review fee is nonrefundable, even if the Keyword is denied. Keyword suggestions will be provided for all submissions, regardless of whether the original Keyword request was approved. See below for more information on the review process.

Selecting Winning Keywords

Keywords should represent a company or individual's unique identity. Anything that increases the specificity of the name will contribute to its uniqueness such as: add a specific qualifier — geographic location (Alpine Inn of Zurich) or personal name (Don Jose's Mexican Restaurant), register brand variants (Hilton, Hilton Hotels), include possessives (Fess Parker's DoubleTree Hotel Resort) or articles (Fortune 500, The Fortune 500).

Basic Keywords are ideal for small businesses and individuals who want to tailor their online identities to local markets. Basic Keywords provide a low-cost naming solution, available for annual registration.

When typed into the Internet Explorer browser, Basic Keywords redirect your customers to the appropriate site and have the added support and credibility of easily accessible, related information from MSN (and other search engines) delivered via a Keyword Window at the top of the page.

When you type Keyword: Flower Delivery by Florists National Delivery into the Microsoft Internet Explorer browser, you are automatically redirected to the URL, www.fnd.com.

Type Keyword: Dig Archaeology Magazine into the Microsoft Internet Explorer browser, to automatically be redirected to the URL, www.digonsite.com.

Type Keyword: NorthShore Solutions into the Microsoft Internet Explorer browser, to automatically reach the site, www.northshoresolutions.net.

Keywords Plus are perfect for companies who want to protect their brands, provide a good user experience and receive value added global identity management services. At the time of navigation, Keywords Plus names are free of any Keyword Window, allowing you to provide your customers with direct access to the full experience of their Web site. Keyword review and approval is required to complete all Keywords Plus sales.

Example: When you type Keyword: IBM ThinkPad into the Microsoft Internet Explorer browser, you are automatically redirected to the Web page within the IBM Web site that supports their ThinkPad product line.

Example: When you type Keyword: Nevada Dodge into the Microsoft Internet Explorer browser, you are automatically redirected to the Nevada Dodge Web page.

Example: When you type Keyword: Radisson Hotel Atlanta Airport into the Microsoft Internet Explorer browser, you are automatically redirected to the Atlanta Airport Web page deep within the Radisson Web site.

Keyword Review

Keyword review is a powerful new service from RealNames, offering companies and individuals the opportunity to ensure their Keyword names offer a good user experience, and provide access to trusted Internet systems. Once approved, you may register and activate your Keywords Plus registration to provide direct access to the full experience of your Web site.

The Keyword Review process is simple, just submit an online application to your Keyword reseller at which time you will be charged a one-time review fee. All applications are reviewed by RealNames or its designee and your results will be provided to you with an explanation of the approval status.

In addition to your Keyword Review, you will receive up to three pre-approved alternative Keyword suggestions, with up to 10 variations on each suggestion, to increase the possibility of an appropriate and approvable Keyword option for your registration request at no additional cost.

Pre-approved Suggestions will be held for up to five business days. After that time, the Keywords will be made available to other Registrants. Your approved Keyword and Keyword suggestions, however, will remain available for you to purchase at a later date at no additional charge to you, as long as the Keyword is not already registered.

A one-time fee, as seen in the registration process, will be charged for each Keyword Review request, per Keyword, per country.

Keywords are automatically checked against the proprietary Keyword database filters for availability by product type (Basic Keyword or Keywords Plus).

Both Basic Keywords and Keywords Plus may be registered across 23 countries internationally.